Care
For a site that should stay fast, safe and current while you work.
$790/month
Includes
- Hosting, security and updates
- Up to 2 hours of changes a month
- Monthly health check
Pricing. Launch once, then stay visible.
Every brand.app client starts with Launch: one project, $4,900, that sets your message, writes your copy and builds a website of up to seven pages ($7,900 with a new visual identity). Then a monthly plan, from $790 to $5,900, keeps the site cared for and your expertise visible in search and AI answers.
Prices in USD, excluding taxes. Monthly plans have a 3-month minimum, then run month to month.
Step 1 · One-time project
Launch. Message, copy and website, made together.
Launch
$4,900
Applies your existing identity.
Launch with a new identity
$7,900
Adds a name treatment or logo, typography, colour and a short guide.
What Launch includes
- Positioning interview
A long conversation about who you help, when they need you and what your judgement changes for them. Everything else is built on it.
- Message and copy
Your core message and the words for every page, written from the interview in your voice. You approve the words before anything is designed.
- Website, up to 7 pages
Designed in the identity you already have, planned around what a prospective client needs to read, and built to load fast on a phone.
- Enquiry flow
A clear route from any page to an enquiry, with the questions that tell you whether a prospect is a fit before the first call.
- Analytics
Measurement of visits and enquiries from launch day, so the monthly plans start from real numbers rather than guesses.
- Two consolidated rounds
You gather your changes into one list per round and we apply each list in full. Two rounds, so feedback stays decisive.
Step 2 · Monthly, after Launch
Then, a monthly plan. An editorial system, not unlimited design.
After launch your site needs care, and your expertise needs to keep appearing where clients look: Google and AI answers. Each plan states what you get, in numbers.
Where the editorial system starts
Editorial
For experts who want to be found, and quoted, for what they know.
$1,990/month
Hosting, security and updates included
- One 45-minute expert interview a month
- 2 principal assets
- 4 social adaptations
- 2 simple web changes
- Monthly search and AI-visibility report
- 72-hour turnaround, one request at a time
Growth
For firms that want more reach: more assets, video and paid search.
$3,490/month
Everything in Editorial, plus
- 4 principal assets and 8 adaptations
- One 60-second video from the interview
- Google Ads management (ad spend separate)
- Quarterly strategy session
- 48-hour turnaround, two requests in parallel
By application
Partner
For firms that want a produced show, a second language and one producer who knows the brand.
$5,900/month
Everything in Growth, plus
- One produced interview or podcast episode a month
- Key pages in a second language
- A dedicated producer
- Priority queue
All monthly plans start after Launch, with a 3-month minimum, then month to month. Prices in USD, excluding taxes. Compare every line
Compare the plans, line by line.
The same numbers as above, side by side. Every plan includes hosting, security and updates.
| Care$790/mo | Editorial$1,990/mo | Growth$3,490/mo | Partner$5,900/mo | |
|---|---|---|---|---|
| Site care | ||||
| Hosting, security and updates | Included | Included | Included | Included |
| Monthly health check | Included | Included | Included | Included |
| Hours of site changes a month | Up to 2 | Not included | Not included | Not included |
| Simple web changes a month | Not included | 2 | 2 | 2 |
| Key pages in a second language | Not included | Not included | Not included | Included |
| Editorial system | ||||
| Expert interviews a month | Not included | 1 | 1 | 1 |
| Principal assets a month | Not included | 2 | 4 | 4 |
| Social adaptations a month | Not included | 4 | 8 | 8 |
| 60-second videos a month | Not included | Not included | 1 | 1 |
| Produced interview or podcast episodes a month | Not included | Not included | Not included | 1 |
| Monthly search and AI-visibility report | Not included | Included | Included | Included |
| Growth | ||||
| Google Ads management (ad spend separate) | Not included | Not included | Included | Included |
| Quarterly strategy session | Not included | Not included | Included | Included |
| Service | ||||
| Turnaround per request | Not included | 72 h | 48 h | 48 h |
| Requests in progress at once | Not included | 1 | 2 | 2 |
| Priority queue | Not included | Not included | Not included | Included |
| Dedicated producer | Not included | Not included | Not included | Included |
| Minimum term, months | 3 | 3 | 3 | 3 |
| How to start | Launch | Launch | Launch | Apply |
Editorial includes a 45-minute interview. Care works on hours rather than the request queue; site changes on the other plans run through the queue below.
How the monthly queue works.
Each month starts with an interview. What you say becomes a queue of requests, and we work through it at your plan's pace: one request at a time within 72 hours on Editorial, two at once within 48 hours on Growth and Partner.
Queue waiting
Expert articlePrincipal asset
4 social adaptationsFrom the client case
Update the speaking pageSimple web change
In progress 1 at a time · 72 h2 at once · 48 h
Client casePrincipal asset
Expert articlePrincipal asset
Starts when the case is delivered
Ready for you to approve
Monthly reportSearch and AI visibility
- Interview
A 45-minute conversation each month: a client question you keep answering, a decision you helped make, a view you hold.
- Queue
We turn it into requests, principal assets first, then their adaptations. Your web changes join the same queue.
- In progress
A request's turnaround starts when it enters a free slot: one slot on Editorial, two on Growth and Partner.
- Approve
Nothing is published until you have read it. Your edits go back into the same request.
- Report
Once a month, how your pages appear in search and in AI answers, and what the next month's queue should hold.
Principal asset or adaptation? What each one counts as.
The plans count two kinds of work. Knowing the difference tells you exactly what a month delivers.
Principal asset
A substantial, original piece built from your interview and published on your site: a client case, an expert article or a new page. Each one is researched, written, designed and structured so search engines can rank it and AI answers can quote it.
- Client case, with permission or anonymised
- Expert article
- New service or topic page
Adaptation
A shorter piece cut from a principal asset for one channel. It carries the same idea to the places your clients already read, in the format each one expects.
- LinkedIn post
- Carousel
- Newsletter section
- Quote card
- Simple web change
- A small edit to an existing page: new wording, a photo, a talk or publication added to a list. A new page counts as a principal asset.
- 60-second video
- On Growth and Partner, one short cut from the month's interview, ready for your site and social channels.
What is not included.
So the numbers above stay honest. If you need any of them, tell us on the fit call and we scope them separately.
- Rebrand
- Renaming a firm, brand architecture or a new identity after launch. A new identity at the start is the Launch with a new identity option.
- E-commerce
- Online shops, carts, subscriptions or payment flows.
- Complex migrations
- Moving a large site, a long archive or a database from another platform.
- Ad spend
- Growth and Partner include Google Ads management. The budget for the ads themselves is paid separately, directly to Google.
- Shoots
- Photo or video shoots on location, and the crews, studios and travel they need.
- Unlimited requests
- No plan is unlimited. Each one states its numbers, its turnaround and how many requests run at once.
Not sure where you stand today? For qualified enquiries we start with a free authority audit: how your expertise shows up in search and AI answers now, and what we would fix first.
Ask for a free auditQuestions about pricing.
How much does a brand.app website cost?
Launch is a one-time project of $4,900: positioning interview, message and copy, a website of up to seven pages in your existing identity, an enquiry flow and analytics. With a new visual identity it is $7,900. Prices are in USD, excluding taxes.
Why do monthly plans start after Launch?
The editorial system publishes on a site whose message we wrote and whose structure we know. Starting from Launch means every interview, asset and report builds on the same sentence about your work.
Is there a minimum term?
Yes. Monthly plans have a 3-month minimum, then continue month to month. The minimum gives the first interviews and assets time to be published, found and measured before you judge the plan.
What does a 72-hour turnaround mean?
On Editorial, each request is delivered within 72 hours of starting it, and we work on one request at a time. On Growth and Partner it is 48 hours, with two requests in progress at once; Partner's requests go to the front of the queue.
What are two consolidated rounds?
During Launch you review the work twice. Each time you send one list with all your changes, and we apply the whole list. It keeps feedback clear and the project on schedule.
Is ad spend included in Growth?
No. Growth and Partner include managing your Google Ads campaigns. What you spend on the ads is paid separately, directly to Google, and you decide the budget.
Do I need a logo before we start?
No. Launch applies the identity you already have. If you need a new one, Launch with a new identity adds a name treatment or logo, typography, colour and a short guide, for $7,900 in total.
How do I apply for Partner?
Choose Apply and tell us about your firm, your clients and the second language you need. Partner is offered by application because it includes a produced episode every month and a dedicated producer.
What happens on the fit call?
We ask what you do, who you work with and what you want to change, and check that Launch is the right start. Your written proposal then sets out the deliverables and timeline before you decide.
Before your call. The pages behind the prices.
- Personal brand website design
How the message, identity and website are made together in Launch.
- Website design for consultants
Website design for consultants: name the problem you solve, show how an engagement runs and give buyers proof to forward. Positioning included.
- Website design for coaches
Website design for coaches that states who you coach and what changes for them, explains each programme and makes the first call easy to book.
- Speaker website design
Speaker website design for keynote and conference speakers: talks, formats and the details an organiser needs to book you, with showreel and enquiry.
- Personal brand website examples
Studio websites, so you can see the level of design a Launch reaches.
Start with a fit call.
Tell us what you do, who you work with and what you want to change. Your written proposal sets out the deliverables and timeline before you decide.
Book a fit callLaunch from $4,900 · Monthly from $790 · USD, excluding taxes