Make your expertise obvious.
We create the message, identity and website for high-value experts and the firms they lead, so your work is understood at the level you charge for.
Websites designed and built by us.See the website examples
Clear words. A recognisable identity. A website ready to use.
Message, identity and website created together, with a clear role for each. How personal brand website design works
One project, from first sentence to launch. Rachel Stone, CEO. A studio project.
Core message · approved
Building the bank I wanted to work for.
The sentence on her website.
01 Message
Message & words
Explain who you help, when they need you and why your expertise matters.
- Core message
- Key messages
- Biography
- Tone of voice
Warm whiteInkCobalt02 Identity
Visual identity
Build recognition with a visual language that fits your work and your audience.
- Name treatment or logo
- Typography
- Colour
- Guide
03 Website
Website & launch
Bring the message and identity into a website that helps visitors understand your work and enquire.
- Structure
- Copy
- Design
- Development
- Handover
04 Together
One brand, said the same way everywhere.
The sentence, the identity and the website are made together, with your approval at each step.
Why experts choose brand.app. One team, three disciplines.
Words, identity and website are made together, so they say the same thing. Thinking first, then design, with your approval at each step.
The usual way
Three suppliers, three briefs.
- A copywriterwrites the words.
- A designerdraws a logo.
- A developerbuilds the pages.
You hold it together, and hope it says one thing.
brand.app
One sentence, carried through everything.
- Message. We write from conversations with you. You approve the words before anything is designed.
- Identity. How your name is set and, if it helps, a logo, built on the approved sentence. You approve the direction.
- Website. Designed for you, no two alike. It goes live only when you have reviewed it.
- Handover. Every file is yours: words, identity files and website.
Quoted for your project. Your proposal sets out the deliverables and timeline before you decide.
Every project starts with one sentence.
About who you help and why it matters. Here it is next to the website we built on it. Pick your field.
Medicine
I help people considering facial surgery decide calmly, with all the time their questions need.
Dr Claire Whitman Facial plastic surgeon
Private wealth
I help founders after an exit decide what to do with the money, and what not to do yet.
Julia Sandberg Independent wealth advisor
Website design for consultants
Architecture
I help families build houses that fit how they live, on plots others turn down.
Erik Holm Residential architect
Leadership
I help newly appointed leaders lead with confidence in their first year.
Ingrid Berg Executive coach
Website design for coaches
Law
I help founders sell the company they built without losing control of the deal.
Thomas Ward M&A counsel
Property
I sell coastal homes to buyers who value privacy, without a public listing.
Olivia Grant Luxury real estate
Keynotes
I help leadership teams prepare their people for AI before the change arrives.
Clara Voss Keynote speaker
Speaker website design
Studio projects. The websites are our design.
More websites we designed. No two alike.
Linnea Dahl Interior architect 
Oskar Berglund Private travel designerA ticket to somewhere nobody posts about. 
Mia Sørensen Cellar advisorA wine label, signed like a vintage. 
Catherine Moore Board director 
Viktor Strand Yacht designer 
Astrid Nyman Art advisor 
Adam Kerr Cybersecurity advisor to boards 
Peter Hale Angel investor
Studio projects, designed and built by us.See the website examples
Decided at the table, not picked from a template.
We listen to how you explain your work, find the sentence that makes it obvious, and review every decision with you on paper and on screen.
Start where your work is. Each page goes deeper.
The page for your field, how the project runs, and what the finished websites look like.
- Personal brand website design
Personal brand website design for coaches, consultants and speakers: message, identity and a website created together, with your approval at each step.
- Website design for consultants
Website design for consultants: name the problem you solve, show how an engagement runs and give buyers proof to forward. Positioning included.
- Website design for coaches
Website design for coaches that states who you coach and what changes for them, explains each programme and makes the first call easy to book.
- Speaker website design
Speaker website design for keynote and conference speakers: talks, formats and the details an organiser needs to book you, with showreel and enquiry.
- Personal brand website examples
Personal brand website examples for coaches, consultants, speakers and advisors. Each project starts from one sentence about the expert and their client.
- Guides for experts
Short guides for coaches, consultants and speakers on positioning, bios, brand statements and websites. Each answers one question with its review date.
Before you ask for a quote.
Who is this for?
Experts and advisory firms whose work is worth more than their website shows: people clients trust with high-stakes decisions, and who are chosen on judgement and reputation, not on price.
How does a quote work?
Each project is scoped for what you need. Your proposal sets out the deliverables and timeline before you decide.
Are these real clients?
The projects shown are studio work, made to show our method and craft. Client projects will be added, and labelled as client work, when clients agree to be shown.
Do I need a logo before we start?
No. The identity work covers how your name is set and, if it helps, a logo. If you already have one you are happy with, we build on it.
Will you write the text of the website?
Yes, copywriting is part of the project. We write from conversations with you and you approve the words before anything is designed.
What do you need from me?
Time for the first conversations, your feedback at each approval step, and any material you already have: talks, articles, client feedback you are allowed to share and photographs.
How is this different from a website builder?
A builder gives you templates and leaves the thinking to you. Here the message, the identity and the site are created for you, with your approval at each step.
Tell us about your next chapter.
Share what you do, who you work with and what you want to change.
Request a quoteWhat happens next. We review your enquiry and get in touch to clarify the scope. Your proposal sets out the deliverables and timeline before you decide.